'Shrinkflation' has hit over 2,500 consumer products over the past five years

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By Katie Morley
The Telegraph, London
Monday, July 24, 2017

More than 2,500 consumer products have shrunk in size over the past five years despite being sold for the same price, official data shows.

According to the Office for National Statistics, the so-called "shrinkflation" effect has hit items ranging from chocolate bars, toilet rolls, coffee, and fruit juice. But most of the items getting smaller were food products.

Over the same period 614 products had become larger. ...

... For the remainder of the report:

http://www.telegraph.co.uk/news/2017/07/24/shrinkflation-has-hit-2500-co...



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