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Record-high gold prices push jewelers to offer gilded veneer to prevent sticker shock

Section: Daily Dispatches

By Lisa Fickenscher
New York Post
Friday, August 8, 2025

Jewelers have increasingly been pushing items that aren't entirely made of gold to prevent sticker shock as the precious metal hovers near record highs, the Post has learned.

Gold prices reached an all-time record $3,500 per troy ounce in April and then see-sawed between $3,000 and $3,200 in response to the uncertainty over tariffs.

... Dispatch continues below ...


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They popped again on Friday to about $3,400 amid uncertainty over whether country-specific import tariffs would apply to the most commonly traded sizes of gold bars. ...

... For the remainder of the report:

https://nypost.com/2025/08/08/business/jewelers-lean-into-gold-plated-jewelry-as-prices-hit-record-highs/

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